The Three Colours campaign for Gin Drinkers Line is a modular and highly adaptable concept, designed to work seamlessly across both digital and print media—from social posts to billboards—all developed from just three core images.

Inspired by Kieślowski’s Three Colours trilogy and Escher’s paradoxical spaces, this photoshoot distills the essence of Gin Drinkers Line into a series of nine images across three distinct color palettes: blue, red, and white.

Each set reflects the brand’s unique fusion of tradition and quirkiness, with minimal, abstract compositions echoing Escher’s impossible geometries.

A subtle thread weaves through every image, symbolizing unity and shared experience. Each photograph hints at the next color palette, forming a seamless visual narrative that embodies the brand’s mission of Connecting Spirits—inviting discovery, connection, and the enigmatic allure of gin.